Puma Kosmo Rider sneakers for women. Rider has always been an expression of the game and youth culture. This season, we welcome a new shape-shifting member of the franchise: the Kosmo Rider. This exclusive women's silhouette has a tech-inspired style with new cuts and panels and a dynamic new design. Kosmo Rider is all about that collision of real life and digital life, exploring youth culture's embrace of technology as a tool for self-expression and identity exploration. This execution plays on translucency, with a textile base and a mix of matte and translucent hot melt overlays throughout the exterior.